Reflection of Triangulation, Case Study of Innovation Behaviors in the UAE Travel Agencies Organizations

Abstract

This case study validates the role of innovation behaviour in business organizations in the United Arab Emirates. Travel agencies were studied due to fast changing nature of business and environment assuming a high risk of uncertainty and dynamics of this sector. The main methods used in the study were classical qualitative methods of case study: interview and observation notes. One of the conditions for using qualitative methods in a case study was that the entire fieldwork to be built on the principles of triangulation as the method of increasing the reliability of data in a qualitative study. Qualitative data was aggregated through interviews, industry, analysis reports and company documents. The case proposed a conceptual model of innovation leadership based on positive fusion of patterns of innovative behaviour in the organizations.